B2b Marketplace

The Challenge

Process

Research

Conducted 1:1 interviews with power users, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

$2.3M in incremental ARR. Since shipping, we've measured 300% faster task completion.

B2b Marketplace

Shipping quality design requires collaboration and iteration. This piece explores why . The implications matter for teams and organizations.

The Thing

Whether you're building your product, this approach matters.